After the performance forecast in the first half of the year, the global economy fell into recession, and infrastructure, real estate, mining and energy, which are closely related to construction machinery, will receive more policy support. However, what needs to be rationally understood is that the effect of policy support in stimulating demand for construction machinery will be much worse than before.
First, it can be clearly seen that the proportion of sales of traditional buildings will decline, and new infrastructure will become the focus. Real estate will shrink in the second half of the year, and the era of large-scale real estate is over. Demand for mining equipment is relatively stable
Second, the stock market is bleak, and customers are becoming more and more cautious about new equipment. Do not replace what can be repaired, and do not buy what can be rented. Activating existing equipment is something more construction companies want to do. Next year, machine leasing will be better than the second-hand mobile phone market, and the second-hand mobile phone market will be better than the new machine market.
Third, pay attention to the cash flow in the second half of the year. The cash flow of customers, agents and factories will face huge challenges. Many brick-and-mortar stores will have difficulties.
Fourth, rural construction machinery will have a better market than real estate machinery. Small and medium-sized construction machinery will benefit in the long run. Rural practitioners will directly benefit.
Fifth, self-media in the construction machinery industry will be a way out. Driven by global change, the way customers are sourced is changing. It will promote the rapid development of self-media business in the industry.